Amongst all the media furore surrounding Tiger Woods and his many apparent ‘indiscretions’ it was a surprise to no-one when Tag Heuer jumped on the bandwagon of sponsors decided to drop the shamed golfer from their advertising campaigns. Although they continued to back his charity foundation, Tag CEO Jean-Christophe Babin decided to “take account of the sensitivity of some consumers in relation to recent events”.
With all this fresh in our memory it was quite a surprise to see Tiger Woods featuring in a promotional video on Tag Heuer’s official site:
Once details of Woods’ alleged affairs emerged, the Watchmaker removed all photos from their site but it would appear that the line they are taking now is ‘forgive and forget’. Will we start to see similar backing from Tiger’s other sponsors or are Tag Heuer taking a calculated risk? Only time will tell.
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With a new year comes a spectacular showcase designer watch from Omega and it looks like the Omega Constellation Baguette watch is really set to make a big impression.
The dial consists of 146 baguette and trapeze diamonds that are invisibly set in a ’supernova’ structure, which will make it difficult to see the 18k white gold that has been used to for the watch’s case between the diamonds. Behind the star shape on the dial you will also find a small mother-of-pearl disc.
It is believed that the Omega master jewellers have hand selected and cut each diamond especially. So meticulous is the selection process that were a diamond to need replacing, the job would take as long as making an entirely new watch! The mechanical movement consists of an Omega Caliber 8421 Co-Axial escapement.
This ladies watch is so far one of a kind and it is uncertain as to whether Omega will make any more and with over 30 carats of diamonds, it will be interesting to see what sort of price it fetches!
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How this news slipped by us at Watchsuperstar we aren’t sure, however last month it was announced that watch making giants Tag Heuer and Zenith had merged under a new holding company, LVMH Swiss Manufactures SA. The newly restructured company is lead by Tag Heuer CEO, Jean-Christophe Babin.
This may sound like big news, however it seems little will change at Tag Heuer with the reorganisation being on mainly in terms of the company’s legal, administrative and financial departments. It is believed that each brand will still be retaining their own operational management.
Unsurprisingly, the current financial climate has been the driving force behind the restructure as Swiss watch manufacturers have been hit hard by the economic crisis. The merger has meant that Tag Heuer and Zenith have been able to effictively remove duplication of behind the scenes costs without significantly impacting on the watches that the customers see.
So for the moment it seems that this deal is nothing much to shout about, however in light of the financial difficulties that larger watch manufacturers seem to be having it will be interesting to see how independant watch makers cope over the coming year.
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