Bond girl Eva Green, the French actress, who is Montblanc’s Ambassador since 2007, is featured in another ad campaign for the famous brand.
The new campaign was launched November 3. It promotes the jewelry and watches line. The photoshoot was made by photographer Ellen von Unwerth, who succeeds Paolo Roversi.
The pictures were shot in Milan and each photo of this line is followed by the slogan:
“Montblanc. A Story to Tell.”
Eva Green’s looks fascinating retro to present pieces from the La Dame Blanche Collection, the 4810 Collection, a sport watch, all signed Montblanc.
Eva, who is also the face of Dior’s Midnight Poison perfume, told:
It will be a pleasure to work with Montblanc to support its cultural initiatives and, in particular, its work with UNICEF,” said the French actress, who is also the face of Dior’s Midnight Poison fragrance. “Montblanc’s ongoing dedication to cultural achievement and also its constant striving for perfect craftsmanship in all that it created reflects my own private passions.”
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Omega announced that Zhang is joining its select group of brand ambassadors which includes fellow actors George Clooney and Nicole Kidman, sports superstars Michael Phelps, Dame Ellen MacArthur and Michael Schumacher, iconic supermodel Cindy Crawford and Eugene Cernan, the last man to walk on the moon.
Zhang Ziyi is an actress of rare beauty and monumental achievement. Following her cinematic début in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in 16 more movies including Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha.
Zhang’s award-winning performance as the headstrong Jen in the acclaimed Crouching Tiger, Hidden Dragon led to film roles which have spread her fame far beyond the shores of her native China. She is currently starring in “Mei Lan Fang”, the critically acclaimed Chen Kai-Ge biopic which has been selected for competition in the February 2009 Berlin Film Festival.
Omega plans to build a global campaign around its stunning new spokeswoman immediately and will also be arranging an ambitious schedule of personal appearances at strategic locations around the world.
Zhang said that she is particularly looking forward to working with the Swiss watchmaker. “I love Omega’s watchmaking heritage,” she said. “They have a great legacy and history, including their presence in China, of which I am very pleased to be part of it.”
Zhang Ziyi is the highest ranking woman on Forbes’s list of China’s most powerful celebrities and they also rate her as the woman with the greatest amount of social influence in China.
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TAG Heuer today introduced actor and environmental activist Leonardo DiCaprio as its newest ambassador. The three-year agreement is a unique one for TAG Heuer and DiCaprio, with the royalties generated from the deal going to support the Natural Resources Defense Council (NRDC) and Green Cross International. In addition, a multi-million dollar commitment from Mr. DiCaprio will go to support environmental charities.
“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership.”
DiCaprio’s commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years.
“TAG Heuer and I will be making donations to NRDC and Green Cross International as well as other influential and effective environmental organizations,” says DiCaprio. “Each and every day, these organizations are doing important work to protect our planet’s resources for future generations. Hopefully, our donations will help expand their reach and raise their profile.”
“Leonardo DiCaprio is far more than an actor,” said Jean-Christophe Babin, CEO and president of TAG Heuer. “He is a man who wants to change the planet and improve the plight of children in need. He is contributing his skills and wealth to a better, smarter world.”
TAG Heuer is proud to announce Leonardo DiCaprio as its ambassador because they share the same relentless drive to push innovation and exceed expectations, especially their own. TAG Heuer surpasses itself and its competitors with each new timekeeping device; Leonardo DiCaprio proves himself a more skillful and inventive actor with each new film he makes, and a more dedicated activist with each new environmental endeavor. It is in this spirit that TAG Heuer is proud to join forces with its newest ambassador, Leonardo DiCaprio.
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