Amongst all the media furore surrounding Tiger Woods and his many apparent ‘indiscretions’ it was a surprise to no-one when Tag Heuer jumped on the bandwagon of sponsors decided to drop the shamed golfer from their advertising campaigns.  Although they continued to back his charity foundation, Tag CEO Jean-Christophe Babin decided to “take account of the sensitivity of some consumers in relation to recent events”.

With all this fresh in our memory it was quite a surprise to see Tiger Woods featuring in a promotional video on Tag Heuer’s official site:

Once details of Woods’ alleged affairs emerged, the Watchmaker removed all photos from their site but it would appear that the line they are taking now is ‘forgive and forget’.  Will we start to see similar backing from Tiger’s other sponsors or are Tag Heuer taking a calculated risk?  Only time will tell.

Digg

Stumble Upon

Del.icio.us

Buzz